Love of Brew
A creator-led social commerce platform where coffee is discovered through real brewing videos — and everything you see can be bought instantly. Available as a web app and native iOS and Android applications.
Specialty coffee deserves
more than a catalogue.
Specialty coffee is rich in story, craft, and personality — but most online experiences reduce it to a catalogue of products. Independent coffee brands struggle to stand out, while consumers lack an engaging way to discover new coffees, understand brewing methods, or trust what they're buying.
The challenge was to design a platform that showcases the craft behind coffee, builds trust through authentic content, and converts inspiration into immediate purchase.
Video-first commerce
where content meets shopping.
We designed and developed Love of Brew as a video-first commerce platform, where content and shopping are fully integrated. At its core is a simple but powerful interaction: users watch real brewing videos from creators, explore the coffee and equipment used, and purchase everything they need without leaving the experience.
Shoppable Video Feed
A mobile-first, scrollable video feed where each piece of content is directly linked to products used in the brew — from beans to equipment.
Integrated Purchase Flow
Users can access a "shop this brew" interface that surfaces all relevant products in context, enabling frictionless purchasing.
Creator-Led Discovery
Coffee creators drive discovery through authentic reviews, brewing tutorials, and taste experiences — building trust and engagement.
Curated Marketplace
Independent coffee brands are featured through content, not just listings, giving them a more meaningful way to reach new audiences.
Native apps for
iOS and Android.
A complete
social commerce ecosystem.
Responsive Web Application
A fully responsive web platform optimised for desktop and mobile browsing with seamless video playback and shopping integration.
Native iOS App
A native Swift application for iPhone and iPad with smooth video scrolling, offline viewing capabilities, and Apple Pay integration.
Native Android App
A native Kotlin application for Android devices featuring Material Design, Google Pay support, and optimised video streaming.
Creator Dashboard
A comprehensive dashboard for creators to upload content, tag products, track earnings, and engage with their community.
Commerce Backend
A robust API handling product catalogue, orders, payments, and real-time inventory sync with independent coffee roasters.
Recommendation Engine
AI-powered content and product recommendations based on viewing history, purchase behaviour, and taste preferences.
From discovery to
purchase in seconds.
Scroll. Watch. Explore.
Purchase.
Scroll
Browse an endless feed of authentic brewing videos from coffee creators around the world.
Watch
Watch real brewing tutorials, taste reviews, and equipment demonstrations.
Explore
Tap to explore the exact coffee, grinder, and gear used in each video.
Purchase
Buy everything you need in one seamless checkout flow without leaving the app.
The Outcome
Love of Brew introduces a new model for coffee e-commerce — one that blends content, community, and commerce into a single ecosystem.
For brands, it offers a powerful new channel for discovery and sales. For creators, it provides a way to monetise expertise and influence. For consumers, it delivers a more engaging and trustworthy way to explore coffee.
By connecting creators, brands, and consumers in a single loop, Love of Brew sets a new standard for how niche communities discover and buy products online.